Bringing SXSW to SE1 (2012)
SXSW is the largest interactive event in the world. Held in
Austin, Texas it attracts over 30,000 people from all walks of
As the most represented agency in Austin, iris decided to give
people the opportunity to find out what the key trends were and
hear some of the talks back here in London (SE1 to be exact).
We translated the talks into real marketing language and
explained what it means for brands that are being asked by
consumers to be braver and less risk adverse with their digital
Re-runs of the talks were hosted by our social media division,
Urgent Genius. These included: 'Hacking SXSW for Smiles and DorkBot
Street Cred', which explained how technology can be put into
everyday objects using electronics platform Arduino; 'Real-time
News Jacking,' which showcased how brands can hijack consumers'
daily lives to produce topical content; 'The Not So Allied Forces
of Social TV Comedy', which revealed how the second screen is
changing comedy viewing; and 'Why Karl keeps His Shades on', a talk
about the relationship between style and social media.