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Check out 2013's SXSE here


Bringing SXSW to SE1 (2012)

SXSW is the largest interactive event in the world. Held in Austin, Texas it attracts over 30,000 people from all walks of life.

As the most represented agency in Austin, iris decided to give people the opportunity to find out what the key trends were and hear some of the talks back here in London (SE1 to be exact).

We translated the talks into real marketing language and explained what it means for brands that are being asked by consumers to be braver and less risk adverse with their digital marketing investments.

Re-runs of the talks were hosted by our social media division, Urgent Genius. These included: 'Hacking SXSW for Smiles and DorkBot Street Cred', which explained how technology can be put into everyday objects using electronics platform Arduino; 'Real-time News Jacking,' which showcased how brands can hijack consumers' daily lives to produce topical content; 'The Not So Allied Forces of Social TV Comedy', which revealed how the second screen is changing comedy viewing; and 'Why Karl keeps His Shades on', a talk about the relationship between style and social media.


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