adidas Paint the streets: the Gabriel Jesus mural
Innovative Sports Marketing Campaigns
During the 2014 World Cup, Gabriel Jesus was a 16-year-old kid painting the streets of his local favela town in support of the Brazilian national team. Four years on, he is leading the front line for Brazil at the 2018 World Cup. This time, the streets are painted for him.
In collaboration with a local street art collective and the local community, we created a giant mural of Jesus over 20 houses in his hometown of Jardim Peri.
Client
Specialisms involved
During the 2014 World Cup, Gabriel Jesus was a 16-year-old kid painting the streets of his local favela town in support of the Brazilian national team. Four years on, he is leading the front line for Brazil at the 2018 World Cup. This time, the streets are painted for him.
In collaboration with a local street art collective and the local community, we created a giant mural of Jesus over 20 houses in his hometown of Jardim Peri.
Highlights
