50 Years Of Shopping

In 2016, Barclaycard celebrate their 50th birthday. To mark the occasion iris created a 60’ TVC that avoids all the usual clichés and instead celebrates that great British pastime, shopping. The film identifies the different tribes that shoppers and shopkeepers belong to, reaching out to both of Barclaycard's two key audiences. Bargain hunter? Patient partner? Heroic helper? Proud proprietor? Whoever you are, the celebrations start here.