Sports Marketing Strategy

Starring David Beckham and Zinedine Zidane, the final instalments of our adidas 2018 World Cup content entitled 'Create Respect' and 'Creators Never Die’, show the two footballing icons demonstrating the level of respect that they have for one another both on and off the pitch.  

During ‘Create Respect’ they praise character, a left foot and a right foot, as well as a few incomparable aspects like Zidane’s World Cup medal and Beckham’s untouchable hair. Whilst ‘Creators Never Die’ shows Zidane look on in admiration as Beckham proves that he hasn’t lost his touch – hitting the cross bar in one attempt. 

Sports Brand Marketing

Designed to own the internet on the day of publishing and extend adidas’ “Creativity is the answer” proposition, each film in our World Cup series for adidas is tagged ‘Here To Create’ and aims to show that the power of creativity inspires others, brings people together and can take you from humble beginnings to the world stage.