BMW Lifestyle PR

BMW wanted to up its lifestyle credentials and appeal more to women. Despite a wealth of assets and fantastic products, it just wasn’t on the radar of a wide range of consumer journalists. Luckily, we knew how to put that right.

By capitalising on current cultural trends and creating intriguing lifestyle content, we've warmed up the brand and made it more approachable and desirable to media and consumers.

Whether it is the glamorous BMW 2 Series Convertible, the luxury new BMW 7 Series or the sustainable supercar, BMW i8, there is a car on the BMW fleet to suit everyone. And over the past eight months we’ve been driving desirability for the different models.

From a sustainable fashion design partnership at London Fashion Week, to a food and wine press trip to Burgundy, hosting a style editor's hen party and driving celebrities to high-class events, we’ve had more consumer journalists in the cars than ever before and delivered fantastic returns for the brand. And we’re just getting started.

Coverage
Coverage
titles ranging Harpers, Marie Claire, InStyle & Times magazine
£1M+
£1M+
in media value across 80+ articles
150%+
150%+
KPIs on target to exceed by
55+
55+
journalists have taken journeys in the cars