Social Impact Marketing Strategy

3DEXPERIENCE company, Dassault Systèmes, tasked us to take on climate change - one of the biggest threats to our world, and in the process use solution based design to build a better, more sustainable future.

So, we partnered with globally renowned architects and thought leaders, Kengo Kuma and Associates, and challenged them to consider the use of existing pollution-neutralising materials in the production of their creation.

Experiential Marketing Strategy

Together we created ‘Breath/ng’, an air purifying installation which was able to absorb the equivalent of 90,000 cars worth of pollution. Created from a series of single, architectural units, 120 hand-folded origami panels, and suspended from a single carbon fiber rod. The build combines decades of architectural experience with traditional origami crafts, utilizing the 3DEXPERIENCE platform to test and explore the possibility of creating such a network.

‘Breath/ing’ created a dialogue within the design community around the possible solutions presented when design and technology converge, highlighting how virtual worlds can extend and improve the real world. It was at the heart of conversations with designers, architects, makers and innovators, who were all discovering new experiences made possible by 3D technology.