4Cast is a unique customer revenue and volume forecasting tool designed and built by iris Concise.
It performs 3 main functions:
1. Creates a complete revenue and volume forecasting model
2. Explains the profitability of customers with a full P&L
3. Enables campaign planning, including calculating the Life Time Value of all future marketing campaigns
4Cast is designed to maximise recurring revenue from membership and subscription businesses and is currently being used by multiple publishers & telecoms companies.
It has a proven track record of forecasting, in excess of 99% accuracy and has won best LTV and Segmentation product at the Data Strategy Awards.
Clients include Hearst Media, Bauer Media, BSkyB and MIND.