Sponsorship leverages the image, value and audience of an asset to positively impact an organisation. It should support strategic objectives of the organisation, and complement existing marketing activity. The asset also forms a platform for activation, that further contributes to achieving those objectives.
iris Concise has developed an award winning approach to sponsorship evaluation that enables a multi-dimensional audit of brand, audience & asset.
Our approach starts by clarifying the business and brand objectives before identifying key metrics and comparative benchmark data.
The evaluation is consolidated into a scorecard to actively manage the sponsorship and provide a basis for improvement and activation.