These days, Domino’s ‘Create Your Own’ pizza has been mirrored by almost every pizza brand. It was time to reclaim the feature and make it synonymous with Domino’s again.
We turned the feature from functional, to fun. Our mobile-first platform lets pizza lovers not only choose their pizza toppings, but tell its story. They can name it, give it a logo, and make it famous with a unique celebratory video. Customer favourites even starred in our outdoor advertising. ‘Create Your Own’ was dead, and ‘Pizza Legends’ were born.