Winning at loyalty without using points

True to the future of the industry, Jamie’s Italian was interested in driving loyalty among its customer base without launching and managing yet another points-based reward program.

Iris were pivotal in supporting this approach with a commercial strategy for loyalty based around experiences, personal touches and money-can’t-buy gifts – all designed to drive loyalty, advocacy and brand love for the restaurant chain.

We supported this with a full multi-touchpoint media plan and restaurant rollout guideline which Jamie’s is in the process of implementing.

Jamie's Italian 1