Experiential Marketing Strategy

Bentley’s program at Monterey Car Week is a key moment in their year where the opportunity exists to cultivate an intimate connection with invited customers, media and prospects and promote core vehicles.

We transformed an outstanding property located next to a hub of Car Week activity, the prestigious Pebble Beach Lodge, into the ‘Home of Bentley’ as a premier experiential and hospitality space for VIP guests, customers and media.

In addition to hosting at the Home of Bentley we also produced two stand out evening events:

On Friday evening we hosted the first-ever Bentley symposium, an invite-only event featuring luminaries discussing the future of luxury. Speakers included Head of Krug in North America, Richard Beaumont, the CEO of Opus One, David Pearson, and Hans Zimmer’s protégé, Tina Guo - a virtuoso electric cellist.

On Saturday evening we managed Bentley’s Signature Party. As the sun set on the stunning Pebble Beach vista, customers attending the glamorous event were transported back to the time of 1919-inspired revelry.