Metaphors

Neve was the first two-ply toilet paper to be available in Brazil and has strived to provide the best bathroom experience possible since its launch in 1973.

iris was presented with the huge challenge of showing how toilet paper isn’t always enough.

To encourage consumers to combine Neve toilet paper with Neve Wipes, we produced “Metaphors.” The film introduces the wipes – one of the brand’s most groundbreaking productions ever.

The film uses – as the name suggests – various metaphors of what happens in the bathroom and how toilet paper and wipes work together to deliver perfect cleaning… in a classy way. The film is perfectly scored with classical music that builds tension and delivers relief.

43.5%
43.5%
Engagement rate within target
141K
141K
Visits to marcaneve.com.br during the campaign
20M
20M
Total video views
311K
311K
Interactions on post