Samsung Galaxy A: Face Party
Experiential Marketing Strategy
We managed to make Samsung and the new Galaxy A part of an unforgettable night out for millennials in México City.
Samsung launched the new Galaxy A, a handset series with entertaining features and tools set in a modern and stylish design— making both the A3 and A5 desirible objects for millennials. So, instead of communicating those features, we decided to allow people to experience them in an exclusive music event: the Face Party.
Face Party was a night to remember. Produced along with MTV, we had a Capital Cities DJ Set featuring Sebu in one of the hottest Clubs in Mexico. We built an animated-gif photo booth completely made out A5 handsets, and allowed people to test and play with Galaxy products.
Client
Specialisms involved
We managed to make Samsung and the new Galaxy A part of an unforgettable night out for millennials in México City.
Samsung launched the new Galaxy A, a handset series with entertaining features and tools set in a modern and stylish design— making both the A3 and A5 desirible objects for millennials. So, instead of communicating those features, we decided to allow people to experience them in an exclusive music event: the Face Party.
Face Party was a night to remember. Produced along with MTV, we had a Capital Cities DJ Set featuring Sebu in one of the hottest Clubs in Mexico. We built an animated-gif photo booth completely made out A5 handsets, and allowed people to test and play with Galaxy products.
Highlights
