The Power of Partnerships

‘The Power of Partnerships’ brings to life the idea that behind every success lies a powerful partner providing specialist expertise.  

The campaign is part of a 3-year B2B, B2C and B2B2C strategy to differentiate Shell Lubricants, demonstrating how it helps its customers to achieve their ambitions, no matter how big or small they may be.

The first film for the Indian market is about Ram Bhandari, ‘The Bangalore Bat Doctor’.

Having modified cricket bats for over 25 years, his work goes far beyond the usual adjustments and repairs - customising each bat according to the individual cricketer's requirements, their stance, style and even the pitch conditions, to help them succeed.

The second film in this series, coming soon, features the story of Brandon Payn, the Basketball Brain trainer. Brandon helps basketball players young and old to improve their decision making on the court. His most notable client is Stef Curry. 

This campaign went live in May 2018, results coming soon...

Power of Partnerships 1 Power of Partnerships 2