POWER OF “UN-TRAINING”

How do you engage 35,000+ T-Mobile millennial representatives without putting them to sleep with a 100 training page binder?

On April 2, 2017, Samsung partnered with T-Mobile’s 4,300+ stores to focus on training education on Galaxy S8 & S8+ devices. The goal: train in an “un-training” fashion that keeps the Gen Y&Z’s engaged.

Our answer: a Sunday Morning cartoon show. By enlisting a Samsung lead trainer, Joe Willerthto star as host and character in an educational cartoon series, we brought the reps into the conversation. Episodes focused on different features and paired with interactive demos, device education, games and giveaways. The experience empowered staff to learn in a way that didn’t feel like learning.

All accomplished in under four weeks.

35K+
35K+
T-Mobile Employees trained in 1 day
4,300
4,300
stores trained
1st
1st
US carrier to train all of its employees in 1 day
67%
67%
Samsung Elite registration in 1 day
3.4M
3.4M
impressions on social media in 7 hours