Go There
Brand Marketing Strategy
Our latest Virgin Active campaign, ‘Go There’, brings to life the emotions of working out and being a member of the premium health club. With the help of animation over beautiful real life imagery, the 30 second spot hero’s the different facilities available at Virgin Active, showing potential new members that they are more than just a gym.
So, whether you’re feeling fired up in a cycle class, tranquil in a yoga class, or totally relaxed in the spa, you’ll leave a Virgin Active health club feeling like a million dollars.
Whatever emotion you want to experience, you can ‘Go There’ at Virgin Active’.
Featuring an unreleased track from Tiggs da Author, the 30 second short film perfectly embodies the attitude and charm synonymous with the Virgin brand.
Global Advertising Strategy
‘Go There’ is a global campaign going live in South Africa, Asia, Spain, Italy, Portugal and the UK.
The VOD went live on December 26th, with paid social activity & mobile media live from Jan 1st and OOH & DOOH going live on Jan 16th.
Client
Specialisms involved
Our latest Virgin Active campaign, ‘Go There’, brings to life the emotions of working out and being a member of the premium health club. With the help of animation over beautiful real life imagery, the 30 second spot hero’s the different facilities available at Virgin Active, showing potential new members that they are more than just a gym.
So, whether you’re feeling fired up in a cycle class, tranquil in a yoga class, or totally relaxed in the spa, you’ll leave a Virgin Active health club feeling like a million dollars.
Whatever emotion you want to experience, you can ‘Go There’ at Virgin Active’.
Featuring an unreleased track from Tiggs da Author, the 30 second short film perfectly embodies the attitude and charm synonymous with the Virgin brand.
Global Advertising Strategy
‘Go There’ is a global campaign going live in South Africa, Asia, Spain, Italy, Portugal and the UK.
The VOD went live on December 26th, with paid social activity & mobile media live from Jan 1st and OOH & DOOH going live on Jan 16th.
Highlights
