Indoor gardening grows to reach new heights as SmartGrow Life walks away with the 2022 German Brand Award for Excellence in brand strategy and creation, under the category of Brand Communication for a Digital Campaign.
As the lead creative agency, Iris Germany worked in collaboration with production partner Vogelsanger to put a fresh spin on the product films. Using a variety of perspectives, animations and illustrations to create different worlds that were connected by the SmartGrow Life, they were able to literally bring the product to life, and convey information in an engaging, modular and above all thumb-stopping way. Proving once and for all that everyone can have a green thumb, as Iris Germany and Bosch walk away with a golden one.
Laura Mora Garay, Global Brand Communications – Smart Indoor Gardening, BSH: “The response to the campaign has been really great. Countries were simply excited, saying this is exactly what we need: Exciting, modular, a tik-tok style video that could be used on multiple platforms, and the success of the product film has proven us right.”
Jason Andrews, Executive Creative Director, Iris Germany: “Wow, wow, wow, and wow,”
Watch the product come to life here: