Iris Singapore has named Khoon Kiat Liong as its new creative director and head of Art. Liong will report to Cristina Sanchez, executive creative director at Iris Singapore.

Prior to joining Iris, he was creative director at Publicis Singapore. In his new role, Liong will help elevate the quality of campaigns for the agency’s clients. With more than 15 years spent at network agencies in Singapore, Malaysia, and China, he has handled brands such as Tiger Beer, Dove, Lee, CloseUp Toothpaste, Omo & Breeze, and the Health Promotion Board.

“I am thrilled to join Iris and bring my artistic sensibilities to the table. I believe that art has the power to transcend language and culture, and I am excited to work with a team that values creativity and innovation. I believe we can push boundaries and create impactful campaigns that resonate with audiences on a deeper level,” said Liong (pictured) on his new role.

“Liong has a proven track record, a good eye for craft, a conceptual mind and a strong work ethic. We can look forward to better and better work from the agency with KK on board,” said Sanchez. Sanchez joined the team in September last year.

Prior to that, she was the executive creative director for VMLY&R and deputy executive creative director for Wunderman Thompson in The Philippines. With over 20 years in the industry, Sanchez brings with her a deep understanding of regional and international markets such as The Philippines, Vietnam, Malaysia, UK, and USA.

Iris is a multi-specialist creative network and a part of Cheil Connec+. We exist ‘For the Forward’.

Article Published in Marketing Interactive.