Place Your Votes! SXSW 2024 PanelPicker

Place Your Votes! SXSW 2024 PanelPicker

11 August 2023

Our journey to SXSW 2024 has just taken a thrilling turn!

We're excited to announce that not one, not two, but THREE of our talks have been shortlisted in the PanelPicker community vote for next year's SXSW event.

We'd love your support, and your votes to help take us to the grand stage in Austin, Texas.


How to Vote

To vote, please click on the VOTE NOW links below and sign in or create an account.

Every voter has the opportunity to cast one vote per proposal by choosing the "up arrow" for yes.

The "Comments" section serves as an excellent platform to ask questions and offer feedback about the proposals you're voting on.

The voting period will be active from August 8th to August 20th 2023, so please get voting for...



1. Brand-Creator Partnerships: Samsung on Win-Win Relationships


  • Matt Rebeiro, Executive Strategy Director, Iris
  • Annika Bizon, Marketing and Omnichannel Director, Samsung UK


Brands are increasingly tapping the creator economy to help create content, ideas & experiences that resonate with their shared audiences. But done poorly, these partnerships can suck. In this chat, we discuss how brands can get more out of creators & vice versa by inspiring each other around shared attitudes, missions & audiences. As a case in point, we’ll explore Samsung’s work in the UK to build Team Galaxy - a creator collective that shares Samsung’s spirit of Tu-hon: a Korean word that translates to a burning desperation to keep trying, especially when the odds seem stacked against you.




2. The Healthcare Luxury Paradox: A Cross - Industry Exploration


  • Catherine Brassington-Richards, Global Chief Health Officer, Iris
  • William E. Avitia, Director, Products & Services, Forbes Travel Guide
  • Tim White, VP CDTO Med Affairs & Vaccines, GSK
  • Cecilia Castro, AVP, Brand Strategy & Integrated Marketing, Wellstar Health System


In today's world, every individual deserves personalized, expert, and bespoke care in healthcare. Our panel dives deep into this principle: Why shouldn't healthcare adopt the best practices from luxury brand experiences to universally elevate patient care? As healthcare grapples with modern consumer expectations, we’ll explore innovative strategies for bridging this gap.

We’ll bring together leaders of three industries - Pharma, Healthcare Providers and Luxury Goods to envision the potential for 'luxury' in healthcare, and how we can create exceptional healthcare experiences for everyone.




3. Participation Power: Turning Audiences into Fans


  • Matt Rebeiro, Executive Strategy Director, Iris
  • Dipti Bramhandkar, Executive Strategy Director, Iris


Today, audiences are in control & every brand, artist, franchise, creator & celebrity is one step from rejection. That's why participation has never been more important to grow audiences & turn them into loyal fans - whether you're Tesla, Marvel or BTS.

We know this thanks to 10 years conducting an annual global study exploring the levers of participation in media, culture & advertising & revealing who is out in front & who needs to keep up. Join us as we share the numbers, stories & inspiration from our latest proprietary Participation Brand Index (PBI) to help you do the same.



Thanks for voting, and a reminder - the PanelPicker closes on August 20th!

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