adidas Ajax: Making Frank De Boer smile

Sports Advertising Campaigns

Armed with hidden cameras we pranked Ajax trainer Frank de Boer and key team players into thinking their new kit would be a massive own goal.

With elements such as tulips and canal houses, the designs had Frank de Boer and his team more than a little concerned. It was a long shot on our part too, but we ended with a great result.

Client

Specialisms involved

Armed with hidden cameras we pranked Ajax trainer Frank de Boer and key team players into thinking their new kit would be a massive own goal.

With elements such as tulips and canal houses, the designs had Frank de Boer and his team more than a little concerned. It was a long shot on our part too, but we ended with a great result.

1M

1M

views within 48 hours of film launch

adidas

adidas

& Ajax’s most successful film to date

Coverage

Coverage

in Huffington Post, Daily Mail & Metro

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