Ask Alexa

In 2019 Iris was appointed by Amazon to develop and launch their new global learning platform, askalexa.com.

With Amazon’s stellar reputation being firmly established online, it was our job to leverage their brand and influence offline as well.

So, by using a best-in-class Learning Management System (LMS), we set up the askalexa.com site as a way to engage with retail staff directly and equip them with the tools needed for guiding their customers with confidence in store.

From deep dive customer scenarios drawn upon real life encounters, to detailed product info, quizzes and gamified learning, the whole platform was designed to encourage online participation and generate excitement about the very products being sold.

Iris was responsible for design and build of the platform, content creation, translation and ongoing maintenance.

We have onboarded Amazon’s retail partners across Europe including MediaSaturn, Expert, Dixons and many more.

The site was launched in 2020 to 5 EU markets: UK, Germany, France, Italy and Spain. Based on the positive reaction received, we are in the process of expanding into other markets including the U.S, Canada, Mexico, Australia, New Zealand and Brazil.

In 2019 Iris was appointed by Amazon to develop and launch their new global learning platform, askalexa.com.

With Amazon’s stellar reputation being firmly established online, it was our job to leverage their brand and influence offline as well.

So, by using a best-in-class Learning Management System (LMS), we set up the askalexa.com site as a way to engage with retail staff directly and equip them with the tools needed for guiding their customers with confidence in store.

From deep dive customer scenarios drawn upon real life encounters, to detailed product info, quizzes and gamified learning, the whole platform was designed to encourage online participation and generate excitement about the very products being sold.

Iris was responsible for design and build of the platform, content creation, translation and ongoing maintenance.

We have onboarded Amazon’s retail partners across Europe including MediaSaturn, Expert, Dixons and many more.

The site was launched in 2020 to 5 EU markets: UK, Germany, France, Italy and Spain. Based on the positive reaction received, we are in the process of expanding into other markets including the U.S, Canada, Mexico, Australia, New Zealand and Brazil.

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