#BETHEDIFFERENCE
Experiential Marketing Strategy
In June 2015, adidas football began a search for the world’s best game changers and playmakers at The Base, Berlin, during the UEFA Champions League Final. Since then, #BETHEDIFFERENCE tournaments have sprung up in over 30 cities around the world. In Asia, adidas launched 2v2 football tournaments across three main cities – Bangkok, Kuala Lumpur and Jakarta.
Client
Specialisms involved
In June 2015, adidas football began a search for the world’s best game changers and playmakers at The Base, Berlin, during the UEFA Champions League Final. Since then, #BETHEDIFFERENCE tournaments have sprung up in over 30 cities around the world. In Asia, adidas launched 2v2 football tournaments across three main cities – Bangkok, Kuala Lumpur and Jakarta.
1000
event participants
$120K
PR coverage generated
