Celebrity Gogglebox Idents
Influencer Marketing Strategy
For Season 13 of Gogglebox, Suzuki challenged us to familiarise the C4 audience with their latest Swift range. And, we did just that. With a series of light-hearted idents in traditional Gogglebox style.
Following on from the success of these idents, Suzuki set us a new challenge. To create a fresh batch of idents for Channel 4’s Celebrity edition of the show.
Sponsorship Marketing Strategy
The new series follows the concept used for Season 13 with two people sitting on a park bench talking about the Suzuki Swift as if they were in their living rooms discussing TV.
But, this time, we added the glitz and glamour of well-known celebrities, Joey Essex and Debbie McGee, who playfully highlight the features of the Suzuki Swift in a series of 15, 10 and 5 second spots.
We also created content to run across social, with Joey and Debbie playing off different sporting and cultural events during the show.
The idents aired on Channel 4 alongside the new season of Celebrity Gogglebox, and will be rotated throughout the series.
Client
Specialisms involved
For Season 13 of Gogglebox, Suzuki challenged us to familiarise the C4 audience with their latest Swift range. And, we did just that. With a series of light-hearted idents in traditional Gogglebox style.
Following on from the success of these idents, Suzuki set us a new challenge. To create a fresh batch of idents for Channel 4’s Celebrity edition of the show.
Sponsorship Marketing Strategy
The new series follows the concept used for Season 13 with two people sitting on a park bench talking about the Suzuki Swift as if they were in their living rooms discussing TV.
But, this time, we added the glitz and glamour of well-known celebrities, Joey Essex and Debbie McGee, who playfully highlight the features of the Suzuki Swift in a series of 15, 10 and 5 second spots.
We also created content to run across social, with Joey and Debbie playing off different sporting and cultural events during the show.
The idents aired on Channel 4 alongside the new season of Celebrity Gogglebox, and will be rotated throughout the series.
Highlights
