Game Changers

As one of the world's largest, most globally distributed companies, Shell facing an ongoing challenge - how do they ensure all their marketing employees feel confident in their digital marketing skills and are pushing Shell's marketing to the cutting edge?

In our role as lead global digital agency, we helped formulate a workshop-meets-training session which helped educate, stimulate and inspire Shell's key regional marketing teams. 

For new team members and less digitally-developed markets, these workshops laid a critical foundation in integrated marketing communications strategy. For more experienced team members, the sessions ensured the company is using a common, digital-savvy marketing language, and had access to stimulating examples from across the world of Shell and beyond. 

Topics included mobile marketing, social marketing, content marketing, CRM, and digital measurement - all of which were brought to life in a TED-Talks-style format, with speakers presenting a provocative and educational session, followed by in-depth discussion and knowledge sharing.

Client

Specialisms involved

As one of the world's largest, most globally distributed companies, Shell facing an ongoing challenge - how do they ensure all their marketing employees feel confident in their digital marketing skills and are pushing Shell's marketing to the cutting edge?

In our role as lead global digital agency, we helped formulate a workshop-meets-training session which helped educate, stimulate and inspire Shell's key regional marketing teams. 

For new team members and less digitally-developed markets, these workshops laid a critical foundation in integrated marketing communications strategy. For more experienced team members, the sessions ensured the company is using a common, digital-savvy marketing language, and had access to stimulating examples from across the world of Shell and beyond. 

Topics included mobile marketing, social marketing, content marketing, CRM, and digital measurement - all of which were brought to life in a TED-Talks-style format, with speakers presenting a provocative and educational session, followed by in-depth discussion and knowledge sharing.

Highlights

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