B2B Brand Strategy

To take the Aon + Workday story and translate it into a memorable, participative client experience was an exciting challenge. And we thought virtual reality was an engaging vehicle.

With a largely professional B2B audience, we knew our experience needed to be a “form + function” one - it couldn’t be all flash and excitement and needed messaging mixed in.

VR Marketing Strategy

The result was an interactive skiing game showing how Aon helps anyone through the Workday journey, no matter their skill level—and reactions were thankful, excited, and appreciative of our subtle, relevant messaging, leading to engaged clients, meaningful sales discussions, and show floor buzz.