PR and Influencer Marketing

Skincare brand, Sanctuary Spa, wanted to drive trial their latest face product and create a big ‘moment’ that would get people talking about it. Our solution?

We recruited 100 lifestyle influencers and challenged them to trial and review the Sanctuary 1 minute Glow Mask, each with a direct call to action for their own unique followers.

To get people talking, we added a twist – we got all 100 influencers posting within a 24 hour period. Positive reviews took over Instagram stories and the Swipe Up feature to encourage orders of face mask samples.

Product Marketing Strategy

More than 300 pieces of content, each approved by the team at IRIS, featuring the campaign hashtag #ITSFACETIME were featured across permanent posts and InstaStories.

And the uptake from consumers was astounding. Target number of followers, CTA engagements and sample orders all exceeded KPIs (our fulfillment partner had to restock within 24 hours). We are now setting out to conduct a second phase of this activity.