Jeep - Maintaining Engagement Between Purchases

The Step Back

  • FCA wanted to build on the inherent affinity among Jeep® Brand owners with a new kind of loyalty program

 

Bold Leap Forward

  • Jeep® Wave: Authentic value for Jeep® Brand owners, included with select new vehicle purchases or available for purchase.
  • Benefits include enhanced owner support, VIP treatment at special events, premium discounts through a savings network plus complimentary services, trip interruption coverage and no charge same day rentals.

 

Results Driven by Participation

  • More than half a million Jeep® Wave equipped vehicles
  • Program expanded to Ram Truck division (pilot in Texas only)
  • Significant increase in brand engagement in the last year

Client

Specialisms involved

The Step Back

  • FCA wanted to build on the inherent affinity among Jeep® Brand owners with a new kind of loyalty program

 

Bold Leap Forward

  • Jeep® Wave: Authentic value for Jeep® Brand owners, included with select new vehicle purchases or available for purchase.
  • Benefits include enhanced owner support, VIP treatment at special events, premium discounts through a savings network plus complimentary services, trip interruption coverage and no charge same day rentals.

 

Results Driven by Participation

  • More than half a million Jeep® Wave equipped vehicles
  • Program expanded to Ram Truck division (pilot in Texas only)
  • Significant increase in brand engagement in the last year
1M

1M

Jeep Wave equipped vehicles

Program Expanded

Program Expanded

to Ram Truck division

Brand Engagement

Brand Engagement

Increased brand engagement in the last year

Highlights

More work

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