Jeep - Maintaining Engagement Between Purchases
Customer Loyalty Marketing
The Step Back
Bold Leap Forward
Jeep® Wave: Authentic value for Jeep® Brand owners, included with select new vehicle purchases or available for purchase.
Benefits include enhanced owner support, VIP treatment at special events, premium discounts through a savings network plus complimentary services, trip interruption coverage and no charge same day rentals.
Results Driven by Participation
More than half a million Jeep® Wave equipped vehicles
Program expanded to Ram Truck division (pilot in Texas only)
Significant increase in brand engagement in the last year