Showcasing simple ways to cook with Phillips Airfyer
Partners since 2015, Iris is Philips' lead digital agency in Indonesia, developing their product, always-on communications and campaigns.
To launch the Phillips Airfryer, we needed to educate the USP about how using an Airfryer could help consumers live a healthier lifestyle and make cooking easier.
With oil being a large part of home-cooked meals in Indonesia, we developed a campaign that communicated the health benefits of frying without oil, allowing consumers to reduce fat intake, as well as being safer for children to use.
We demonstrated that there's a simpler way to cook with Philips Airfryer, and that there's a 'Friendly Fryer for Every Moment'.
Client
Specialisms involved
Partners since 2015, Iris is Philips' lead digital agency in Indonesia, developing their product, always-on communications and campaigns.
To launch the Phillips Airfryer, we needed to educate the USP about how using an Airfryer could help consumers live a healthier lifestyle and make cooking easier.
With oil being a large part of home-cooked meals in Indonesia, we developed a campaign that communicated the health benefits of frying without oil, allowing consumers to reduce fat intake, as well as being safer for children to use.
We demonstrated that there's a simpler way to cook with Philips Airfryer, and that there's a 'Friendly Fryer for Every Moment'.
3.6M
Engagement on Facebook
36K
Increase in organic followers
105M
Impressions
4x
Increase in sales
Highlights
