Let's Do It Right

Wickes is transforming. The brand has introduced new ranges to cater for all your paint and gardening projects, and the stores are becoming a more warm, welcoming and helpful environment. A series of humorous observations of British nesting habits show that whatever your ability, Wickes is the perfect partner to help you do your project right. So keep a watchful eye out for the ‘British Bodger’.

Client

Wickes is transforming. The brand has introduced new ranges to cater for all your paint and gardening projects, and the stores are becoming a more warm, welcoming and helpful environment. A series of humorous observations of British nesting habits show that whatever your ability, Wickes is the perfect partner to help you do your project right. So keep a watchful eye out for the ‘British Bodger’.

27%

27%

has seen an increase in ROI vs previous campaigns

12%

12%

has been an uplift in paint sales since first campaign

#bodgerwatch

#bodgerwatch

has since out-performed all the previous social activity

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