Let's Grow

The payments market was rapidly changing and highly competitive, and PayPal needed to re-assert their leadership position. They needed a campaign to get people, particularly their merchants, to see that the brand is much more than a button. We needed to help change perceptions and demonstrate that the brand offers a suite of products and services to help merchants succeed, both online and in-person.

Our challenge was clear:

How do we change the perception of the oldest, most well-known online payments processor from a click-to-buy button to a partner for growth?

Through focusing on three pillars of PayPal’s value proposition to merchants, the tools to scale, protection from fraud, and the highest checkout conversion rates in the online payments game, we were able to create “Let’s Grow”, a 360-degree campaign that was nearly 5x more successful than PayPal’s previous campaigns.

The centrepiece of the campaign was a trio of merchant testimonial films, each focusing on a different aspect of how PayPal helped them grow and succeed.

Client

Specialisms involved

The payments market was rapidly changing and highly competitive, and PayPal needed to re-assert their leadership position. They needed a campaign to get people, particularly their merchants, to see that the brand is much more than a button. We needed to help change perceptions and demonstrate that the brand offers a suite of products and services to help merchants succeed, both online and in-person.

Our challenge was clear:

How do we change the perception of the oldest, most well-known online payments processor from a click-to-buy button to a partner for growth?

Through focusing on three pillars of PayPal’s value proposition to merchants, the tools to scale, protection from fraud, and the highest checkout conversion rates in the online payments game, we were able to create “Let’s Grow”, a 360-degree campaign that was nearly 5x more successful than PayPal’s previous campaigns.

The centrepiece of the campaign was a trio of merchant testimonial films, each focusing on a different aspect of how PayPal helped them grow and succeed.

IRIS NEWSLETTER

Be the first to hear what we’re up to

We use cookies to make this website work better for you and to track site visits anonymously. You can opt out if you like.Tell me more