Nectar has always been about rewarding its members, but what if points could do more than just save money? What if they could turn everyday moments into something extraordinary? Enter Nectar Heroes, a campaign that puts real members in the spotlight, celebrating the unique and creative ways they collect and spend their points.
For this exciting activation, we launched a nationwide call to find six Nectar Heroes—real customers using their points in ways that go beyond the expected. From funding dream trips to fuelling quirky obsessions, these stories bring the true value of Nectar points to life.
Nectar Heroes received the full VIP treatment, starring in a high-production photoshoot that captured their stories in a bold, dynamic way. Each hero’s journey was brought to life through striking in-feed carousel posts and a short-form launch video, inviting the Nectar community to see just how far their points can take them.
Meet the Nectar Heroes
Caroline: Turned her weekly fish & chips ritual with her son into a tradition, now saving points to fly to Sydney and visit him.
Ada: Used her points to cover a Eurostar ticket to Lille, securing her dream job.
Ellis: A yogurt superfan who’s redeemed over 100+ yogurts using Nectar points.
The campaign rolled out across paid & organic social media, Sainsbury’s owned digital and print channels, and behind-the-scenes content, inspiring customers to rethink how they use their points.
By spotlighting real members, Nectar Heroes transforms everyday spending into something more—showing that when it comes to points, a little can go a long way.
#LikeANectarHero
Nectar has always been about rewarding its members, but what if points could do more than just save money? What if they could turn everyday moments into something extraordinary? Enter Nectar Heroes, a campaign that puts real members in the spotlight, celebrating the unique and creative ways they collect and spend their points.
For this exciting activation, we launched a nationwide call to find six Nectar Heroes—real customers using their points in ways that go beyond the expected. From funding dream trips to fuelling quirky obsessions, these stories bring the true value of Nectar points to life.
Nectar Heroes received the full VIP treatment, starring in a high-production photoshoot that captured their stories in a bold, dynamic way. Each hero’s journey was brought to life through striking in-feed carousel posts and a short-form launch video, inviting the Nectar community to see just how far their points can take them.
Meet the Nectar Heroes
Caroline: Turned her weekly fish & chips ritual with her son into a tradition, now saving points to fly to Sydney and visit him.
Ada: Used her points to cover a Eurostar ticket to Lille, securing her dream job.
Ellis: A yogurt superfan who’s redeemed over 100+ yogurts using Nectar points.
The campaign rolled out across paid & organic social media, Sainsbury’s owned digital and print channels, and behind-the-scenes content, inspiring customers to rethink how they use their points.
By spotlighting real members, Nectar Heroes transforms everyday spending into something more—showing that when it comes to points, a little can go a long way.
#LikeANectarHero