Sports Marketing Strategy

To launch the new ‘Team Mode’ footwear pack, we created a film series to highlight the confidence that adidas' football audience feel in their creativity. Fueled by the power of creative confidence, their Creators know that no matter what challenges they might come up against, they’ve got it covered. No Question.  

Following on from previous campaigns like 'Never Follow', we've evolved our approach to film content – placing our target audience (or ‘Creators’) at the heart of our campaign, encouraging them to confront any challenges they face in the game and in life with the creativity that adidas boots can help them unlock.