In this campaign, we teamed up with Pizza Hut UK to launch a bold and playful new campaign that crowns the brand as ‘The Official Sponsor of Dominoes’—but with a twist. The campaign sees Pizza Hut UK partner with the 2024 World Championship Domino Tournament, leveraging humour and cultural relevance to create a standout moment in the summer of sport.
At the heart of the campaign is a cheeky dig at a well-known competitor, with digital out-of-home (DOOH) teasers playfully declaring, ‘People who like Dominoes love Pizza Hut.’ This witty approach builds anticipation before revealing Pizza Hut UK as the official partner of the prestigious dominoes tournament.
The campaign marks a shift in Pizza Hut’s brand voice, introducing a fresh, humorous tone under its new creative platform, ‘Together We Pizza.’ As part of this brand evolution, Pizza Hut UK is also unveiling its new sourdough-style Handcrafted Crust pizza, blending product innovation with cultural connection.
In a nod to the deep-rooted connection between pizza and the game of dominoes, the brand has collaborated with the Brixton Immortals Domino Club, highlighting real players enjoying Pizza Hut. This grassroots partnership reinforces Pizza Hut’s commitment to community engagement while proving just how much dominoes enthusiasts love their pizza.
"The summer of sport in 2024 is all about healthy competition and shared experiences. With this campaign, we’ve captured that spirit in a way that’s bold, playful, and uniquely Pizza Hut. While many are focused on the Euros, we’re making sure there’s another championship where Pizza Hut takes centre stage," says Grant Hunter, Chief Creative Officer, Iris Worldwide.
By playfully tapping into culture and embracing humour, this campaign redefines Pizza Hut’s presence in the sporting landscape, proving that great pizza and great moments go hand in hand.
In this campaign, we teamed up with Pizza Hut UK to launch a bold and playful new campaign that crowns the brand as ‘The Official Sponsor of Dominoes’—but with a twist. The campaign sees Pizza Hut UK partner with the 2024 World Championship Domino Tournament, leveraging humour and cultural relevance to create a standout moment in the summer of sport.
At the heart of the campaign is a cheeky dig at a well-known competitor, with digital out-of-home (DOOH) teasers playfully declaring, ‘People who like Dominoes love Pizza Hut.’ This witty approach builds anticipation before revealing Pizza Hut UK as the official partner of the prestigious dominoes tournament.
The campaign marks a shift in Pizza Hut’s brand voice, introducing a fresh, humorous tone under its new creative platform, ‘Together We Pizza.’ As part of this brand evolution, Pizza Hut UK is also unveiling its new sourdough-style Handcrafted Crust pizza, blending product innovation with cultural connection.
In a nod to the deep-rooted connection between pizza and the game of dominoes, the brand has collaborated with the Brixton Immortals Domino Club, highlighting real players enjoying Pizza Hut. This grassroots partnership reinforces Pizza Hut’s commitment to community engagement while proving just how much dominoes enthusiasts love their pizza.
"The summer of sport in 2024 is all about healthy competition and shared experiences. With this campaign, we’ve captured that spirit in a way that’s bold, playful, and uniquely Pizza Hut. While many are focused on the Euros, we’re making sure there’s another championship where Pizza Hut takes centre stage," says Grant Hunter, Chief Creative Officer, Iris Worldwide.
By playfully tapping into culture and embracing humour, this campaign redefines Pizza Hut’s presence in the sporting landscape, proving that great pizza and great moments go hand in hand.
Pizza Hut UK Becomes ‘The Official Sponsor of Dominoes’ – But Not That Kind