Building brand and demand for Russell Investments
B2B Marketing Strategy
Russell Investments is a global asset manager and one of over 400 significant players world-wide. This ‘capability campaign’ was designed to surface the brand’s unique multi-asset expertise, shift global brand perceptions from consultant to asset manager and grow assets under management in the institutional and retail markets.
The campaign was executed through advertising, thought leadership, events, PR, ABM and sales enablement.
B2B Advertising Strategy
Our work extended into digital and content demand generation campaigns for target segments in the institutional market - from corporate and public sector pension trustees, to healthcare organisations and charities.
Global product campaigns and programmes were executed into retail advisor and institutional markets across North America, Europe, Middle East and Asia-Pacific.
Client
Specialisms involved
Russell Investments is a global asset manager and one of over 400 significant players world-wide. This ‘capability campaign’ was designed to surface the brand’s unique multi-asset expertise, shift global brand perceptions from consultant to asset manager and grow assets under management in the institutional and retail markets.
The campaign was executed through advertising, thought leadership, events, PR, ABM and sales enablement.
B2B Advertising Strategy
Our work extended into digital and content demand generation campaigns for target segments in the institutional market - from corporate and public sector pension trustees, to healthcare organisations and charities.
Global product campaigns and programmes were executed into retail advisor and institutional markets across North America, Europe, Middle East and Asia-Pacific.
Highlights
