The pandemic had an unprecedented impact on retail. People’s hesitance to physical payments saw businesses around the world, big and small, shutter their doors.​​

As a global leader in payments, PayPal was committed to bringing confidence back to main street for shoppers and sellers alike.​​

But with very little presence in the physical world, how could they solve the world biggest retail problem? The answer was to start with something small. ​​

Centered around the iconic QR-code, ‘ShopSafe’ launched PayPal’s new innovative touch-free payments to the nation.​​

Our vibrant campaign brought that feel-good feeling back to shopping, championing the confidence that comes with touch-free payments while celebrating the small businesses we were committed to helping. ​​

It took over neighborhoods across the country, changing the way people buy and the way businesses sell. Every ad was a direct link to sign-up. With a quick scan, potential buyers and sellers were set up and using PayPal touch-free payments in seconds. ​ ​

From barber shops to dog groomers, street food vendors to cafes, and corner shops to national chains, that’s how one little code reinvented payments and ultimately gave everyone the confidence to Shop safe.

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