The Power of Coffee

We were appointed as Starbucks’ Lead Strategic & Creative Agency across EMEA and lead Digital and Social agency in APAC in 2017.

At a brand level, we’re helping Starbucks make a shift from communications focused on selling products, to focusing on the consumer and what they're interested in. 

We’ve developed a platform, ‘The Power of Coffee’ for all communications to ladder up to. By championing the simple, salient force that is coffee, and the role it plays in our lives, we wanted to make a more emotional connection with consumers. Based on deep insight, this platform flexes across 42 markets.

All campaigns can be adapted to suit the unique needs of each market and the work is transcreated across all channels – from instore through to social media.

The integrated platform sits beneath the global brand purpose – ‘To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time’.  

Our latest campaign ‘Summer and then some’, centres around the universal relatability of cities in EMEA coming alive during the longer days of the summer months and how Starbucks fits into this busy narrative. 

The integrated campaign went live across the EMEA region throughout Summer 2019.

Client

Specialisms involved

We were appointed as Starbucks’ Lead Strategic & Creative Agency across EMEA and lead Digital and Social agency in APAC in 2017.

At a brand level, we’re helping Starbucks make a shift from communications focused on selling products, to focusing on the consumer and what they're interested in. 

We’ve developed a platform, ‘The Power of Coffee’ for all communications to ladder up to. By championing the simple, salient force that is coffee, and the role it plays in our lives, we wanted to make a more emotional connection with consumers. Based on deep insight, this platform flexes across 42 markets.

All campaigns can be adapted to suit the unique needs of each market and the work is transcreated across all channels – from instore through to social media.

The integrated platform sits beneath the global brand purpose – ‘To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time’.  

Our latest campaign ‘Summer and then some’, centres around the universal relatability of cities in EMEA coming alive during the longer days of the summer months and how Starbucks fits into this busy narrative. 

The integrated campaign went live across the EMEA region throughout Summer 2019.

3%

3%

Increase in sales across EMEA driven by ‘Life Expressed’

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