Content Marketing Strategy

The horsemeat scandal was taking Europe by storm. So we saddled up and shot out of the stalls before the stable door was closed by cooking up a tasty bit of Urgent Genius. Written and designed within a day, our tongue-in-cheek ad promoting the new MINI Roadster featured in full-page spreads across all major nationals within 3 days of being presented to MINI. The ad caused quite a buzz on social networks and received extensive PR coverage.