Tune-In

Digital advertising has had a rough ride. But with the emergence of AI and machine learning technology, Rakuten Marketing gives digital marketers the power to deliver campaigns more intelligently creating more personal, timely and relevant ad experiences.

The ‘Tune-in’ launch campaign celebrates this fact, bringing to life the new brand purpose we developed - “delivering advertising experiences people love”.

In parallel with our brand strategy work, we developed a new product architecture, brand identity and go-to-market approach that was announced at their annual all hands in San Mateo, CA. We equipped sales teams with tools to get the new story and products to market.

Thought leadership, new content properties and a partnership with HBR have activated the new brand purpose and driven demand generation programs across the US, Europe and key international markets.

Client

Specialisms involved

Digital advertising has had a rough ride. But with the emergence of AI and machine learning technology, Rakuten Marketing gives digital marketers the power to deliver campaigns more intelligently creating more personal, timely and relevant ad experiences.

The ‘Tune-in’ launch campaign celebrates this fact, bringing to life the new brand purpose we developed - “delivering advertising experiences people love”.

In parallel with our brand strategy work, we developed a new product architecture, brand identity and go-to-market approach that was announced at their annual all hands in San Mateo, CA. We equipped sales teams with tools to get the new story and products to market.

Thought leadership, new content properties and a partnership with HBR have activated the new brand purpose and driven demand generation programs across the US, Europe and key international markets.

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