Nemeziz: Turning influencers into fanboys
Global Advertising Strategy
The new adidas Nemeziz football boot is only made for the best players, the creators. We played on the thing that drives them – their ego, and told them ‘It’s not made for you’.
Our campaign challenged the region’s biggest football influencers to prove that they had the skills to own a pair. In response, street stars and Instagram celebrities turned out in their droves, with 32 of them battling it out to be crowned the Nemeziz.
Client
Specialisms involved
The new adidas Nemeziz football boot is only made for the best players, the creators. We played on the thing that drives them – their ego, and told them ‘It’s not made for you’.
Our campaign challenged the region’s biggest football influencers to prove that they had the skills to own a pair. In response, street stars and Instagram celebrities turned out in their droves, with 32 of them battling it out to be crowned the Nemeziz.
Highlights
