We are iris
Back in 1999, six entrepreneurs became bored of big agency politics and frustrated by bureaucracy.
They decided to create a new kind of agency. One that could innovate around client needs and, in turn, help clients to innovate around business and consumer needs.
Today iris is a diverse, thriving creative network. Our 1,000 people across 14 offices work with some of the most adventurous and successful clients in the world.
Our ambition is to be the most inspiring and innovative agency network on the planet.
We are built for today's challenges
89% of advertising is not noticed or remembered.
3 out of 4 brands are failing to build emotional engagement.
Today’s consumer is able to live within their own networks, on their own terms. If they’re not ignoring you they’re actively blocking you. Brands no longer influence people. People do.
We build Participation Brands
A new breed of brand has become more ingrained in people’s lives than ever before.
By actively enhancing lifestyles, passion points and popular culture they get their market doing their marketing.
They are Participation Brands.
We’ve been building them for 18 years.
We are all about the blend
At iris we have no dominant ‘discipline gene’, no departmental silos and no personal ego.
Just a diverse array of specialists operating in a no borders, no boundaries, no bullshit environment.
Our emphasis on ‘The Blend’ means we’re constantly mixing and matching talent to create the right integrated team on each project.
We are part of something bigger
iris is part of Cheil Worldwide - the world’s 15th biggest agency company with a network of 55 offices and over 5,000 people.
Our partnership with Cheil provides iris with an extensive global reach, breadth of skill sets, people and technology.
And importantly, for our clients it means the experience of a smaller local agency with the resource of a large global one. We currently deliver global to local work for Diageo, Philips, Samsung, Shell and adidas.