History Will Be Made
To kick off the new season of the Barclays FA Women’s Super League, we teamed up with Barclays, in our first activation since orchestrating it’s record-breaking partnership with the FA WSL, to inspire the next generation of girls to make history in football.
Based on the insight that young girls’ opportunities to play football are limited, we created an integrated campaign to highlight the commitment Barclays and The FA have made to make football accessible to all girls in schools by 2024, including Barclays’ support of the FA Girls’ Football Schools Partnerships.
We launched an inspiring 60” hero film which follows a passionate young girl observing her male counterparts play the game she loves.
The film highlights the opportunities for history to be made in the women’s game, as unnamed statues, stadiums and headlines show how young girls can be the next icons, heroes and legends in football.
The film ran across social in the lead up to the start of the new season, supported by creative assets across OOH and in the press with the SUN UK.
We activated the campaign with consumer PR outreach and sponsorship activations at Stamford Bridge and the Etihad Stadium, who received record-breaking audiences during the season-opening weekend.