Home of the Olympics
When Eurosport became the Home of the Olympic Games, iris were appointed to communicate the new offering. We developed a series of films and photography that celebrate the stories on the road to the world’s greatest sporting event.
Ahead of PyeongChang 2018, iris distilled the Olympics down to one simple truth around the athletes: ‘millions of journeys, one destination’. Our films brought two such journeys to life, following the athletes from childhood to competition, and telling the story of the determination and sacrifice required to fulfil their dreams. For athletes, this culminates at the Olympic Games. For fans, it’s Eurosport – a place where the moments and journeys that lead to the Games are shared every day.