Scott Duramax
New Product Launch Strategy
In 2015, Scott was faced with the challenge of entering a new market.
They turned to us looking for a way to generate brand awareness, instigate experimentation, ensure product visibility and establish a close relationship with consumersand of course, convince the Brazilian consumer that Scott Duramax is the best option of semi-disposable cloths.
To achieve this we created a comedic three part series, showing real life comic situations in the life of a couple. The different parts showcased the difference between normal rags and Scott Duramaxand created memorable characters for the consumer to relate to.
Client
Specialisms involved
In 2015, Scott was faced with the challenge of entering a new market.
They turned to us looking for a way to generate brand awareness, instigate experimentation, ensure product visibility and establish a close relationship with consumersand of course, convince the Brazilian consumer that Scott Duramax is the best option of semi-disposable cloths.
To achieve this we created a comedic three part series, showing real life comic situations in the life of a couple. The different parts showcased the difference between normal rags and Scott Duramaxand created memorable characters for the consumer to relate to.
50%
increase in engagement
8.3M
People reached
4.5M
Total video views
50%
site retention
Highlights
