Participation Brands
Today, brands no longer influence people. People do.
And businesses must adapt at the speed of culture.
We combine commercial + creative expertise to build Participation Brands that explode into cultural moments.
And embed themselves into people's daily lives.
Participation Brands mobilise their market to do the marketing for them.
So that ultimately, they always outperform the competition.
Iris is a team of over 1000 diversely talented people.
Collaborating across 14 offices worldwide.
Iris is part of Cheil Connec+
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