The Challenge
Bots are taking over, and most of the time we can’t even see them. They control much of the advertising people see online, which meant we couldn’t rely on the very channels where the brand lives. We needed to build awareness for World ID – the first anonymous proof of human for the age of AI. To generate the impact we needed, traditional media wouldn’t cut it. We had to invent a new one.
The Approach
We created the world’s first unified autonomous network of bots to power BotBoard. Partnering with Machine Histories, we designed and fabricated the twelve-legged structure, then took her to the streets of LA and Seattle to deliver a clear message: Bots are here. Make them this easy to spot with World ID.