The Challenge
Bring art and skate together while driving a social treasure hunt that put Samsung right at its heart.
The Approach
We partnered with clay artist Spooky Woods to concept, design, and create new characters for the most sought-after boards in skate.
We then hosted IRL drops at iconic skate shops to reward winners of a social scavenger hunt.
Fans cracked clues and found the drop location for their chance to win the ultimate prize.
