Iris Ecoffectiveness Event - January 2021

Iris Ecoffectiveness Event - January 2021

20 January 2021

Thank you to those who tuned in to our Ecoffectiveness event. 

It was great to see so many people from across the globe join to discuss the effectiveness challenge that will, undeniably, define the decade ahead for brands.

We heard how industry leaders have been tackling this challenge within their businesses, and we explored the three key elements of the methodology:

  • Transparent reporting of CO2 emissions driven by advertising
  • Establishing an industry standard ‘Return on CO2e’
  • Identifying the levers to improve Ecoffectiveness

 

The discussion doesn’t stop here...

For those of you that missed the session or need a reminder, you can download the deck here

If you’re interested in watching a recording or want to find out more about what the methodology means for you and your business, please get in touch.

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