Siemens Mobility intensifies strategic and operational collaboration with Iris Germany

Siemens Mobility intensifies strategic and operational collaboration with Iris Germany

23 January 2020

Siemens Mobility GmbH chose Iris Germany as their strategic and creative agency for digital marketing and communications back in early 2019. Since then, it’s been a partnership marked by intense collaboration.

It began with the development of strategic (pilot-) projects for demand generation, lead management and account-based marketing. Then, as the year progressed, we took Siemens Mobility’s customer centricity and leadership in digital and connected mobility to the next level. This included the analysis and optimization of Siemens Mobility’s own webshop as well as the development and operational execution of paid media campaigns.

Siemens Mobility is now engaged with our broader portfolio of services, including strategic development of digital platforms, direct marketing and video production.

Florian Hießl, VP, Head of Digital Communications Siemens Mobility GmbH: “Iris has profound knowledge of B2B target groups based on long-term experience. They understand not only how to plan our complex projects from a strategic point of view but also how to operate our digital marketing effectively and efficiently. Iris also supports us proactively in developing new business opportunities.”

Markus Dunz, Managing Director Iris Germany: “Siemens Mobility is writing an exciting chapter in its success story today.  We at Iris are delighted to be part of this journey, developing innovative digital strategies and distinctive marketing activities. This unusually collaborative client relationship, together with Siemens Mobility’s openness towards innovative solutions makes this an exceptionally rewarding way of working.”

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