£5bn
value after less than 2 years of trading
£10m
weekly sales revenue
70%
of UK adults recognise Cinch advertising
The Challenge
Sorting out your first (or next) car was trickier than it needed to be. In a saturated market, Cinch came into being to remove all the irritations and hold-ups associated with changing your motor.
The Approach
Working with Iris, parent company British Car Auctions created cinch from the ground up – rising from name-on-a-notepad to number one online automotive dealer in the market. The rallying slogan “Cars without the faff” reminded customers at all touchpoints that Cinch was the easiest of the online car dealers. With the help of Ryland, Cinch advertising became recognised by 70% of UK adults. It continues to be an established leader in the online auto market.