Specialisms
In this post digital world, the experience you deliver for customers is your new brand truth. The expectations have never been higher and customers will gauge a brand’s suitability on acts not ads.
In this world of heightened experience expectation, it is fundamental that you break down your full customer experience and eliminate every point of friction. Right?
We don’t think so. We believe that through the lens of memory, not all moments are considered equally. Daniel Kahneman explains it best when he says, “We judge an experience on how we feel at its peak and at its end rather than as an average of every moment.” It’s why we forgive an hour of queuing for the thrill of the 6o second rollercoaster ride.
We firmly believe in the peak end rule – focus effort on creation of emotionally engaging ‘peak’ and ‘end’ points. In short, fix the troughs, nail the transitions and look for brand enhancing signature moments that will have exponential value on customer perception.
Show allIris Atlanta, 112 Krog Street NE, Suite 26, Atlanta, GA 30307
Phone: +1 404 313 1775
Email: elizabeth.hall@iris-worldwide.com
Iris Bangkok, 21 Apai Loft Building, G Floor, Unit 14, Soi Ekkamai 22 (Nuan Noi) Kwang Klongton nur, Khet Wattana, Bangkok 10110
Phone: +662-392-2257
Email: kevin.larken@iris-worldwide.com
25 Burlington Mall Rd, Burlington, MA 01803
Phone: +1 781-221-5400
Email: inquiries.bos@iris-worldwide.com
Iris Chicago, 168 N. Clinton, Floor 2 Chicago, IL 60661
Phone: +1 312 239 0187
Email: erin.creaney@iris-worldwide.com
IRIS WORLDWIDE INTEGRATED MARKETING PRIVATE LIMITED U&I: VR 1 CENTRE, 202 on Level 2 Plot No. 83, City Centre Sector 29, Gurgaon, NCR of Delhi, India 122001
Phone: +91 124 426 4194
Email: info.india@iris-worldwide.com
Iris Germany GmbH Brienner Straße 53, 80333 Munich, Germany
Phone: +49 89 552 790 100
Email: info-munich@iris-worldwide.com
Generali Tower 8th Floor, Gran Rubina Business Park at Rasuna Epicentrum, Jl. HR Rasuna Said – Jakarta 12940
Phone: +62 21 2598 3768
Email: maneha.widarso@id.iris-worldwide.com
Iris London, 3rd Floor, 10 Queen Street Place, London, EC4R 1BE
Phone: +44 20 7654 7900
Email: newbusiness.enquiries@iris-worldwide.com
112 W 20th St. Floor 7, New York, NY 10011
Phone: +1 646 257 2603
Email: inquiries.nyc@iris-worldwide.com
58 Second Street, 2nd Fl, San Francisco, CA 94105
Phone: 831 419 6759
Email: oli.bealby@iris-worldwide.com
Iris Singapore, 19 China Street, #02-02, Far East Square, Singapore 049561
Phone:
Email: enquiries-singapore@iris-worldwide.com
“Louis Pasteur”, No.: 1, floor 6 &7, Skopje
Phone: +389 70 504 511
Email: Macedonia@iris-worldwide.com
Rua Nove de Julho, 72, conjunto 63 – Torre Norte Santo Amaro, São Paulo- SP - 04739-010
Phone: + 55 11 96590 5990
Email: fabiana.jadao@iris-worldwide.com
106 Front St E #300, Toronto, ON M5A 1E1, Canada
Phone: 617-320-8237
Email: kirk.jasckisch@iris-worldwide.com